Pardon the teen-like enthusiasm but something geek-world shattering just happened last week: the iPhone had been unlocked.
Why the hullabaloo over this piece of news? The iPhone is probably the most hyped and most anticipated mobile phone in history. From the way people line up just to buy the unit, you’d think it can bring on world peace aside from just making calls. But the iPhone isn’t sold like any other phone.
Apple, the manufacturer, works with telcos in marketing the device. To buy the iPhone, you have sign an agreement that locks you into the service of the telephone company that distributes it. The problem is Apple deals with only some carriers. In the US, you have to be with AT&T.
In the Philippines, Apple will likely work only with either Globe or Smart, not both. This gives Apple leverage in marketing agreements, carriers will be at each other’s throat to get the iPhone deal